An explainer video is a brief, engaging, and instructive video that is specifically created to explain a product, service, concept, or process clearly and concisely. Most explainer videos generally range from 60 seconds to 2 minutes long and use images, animations, voice-over narration, as well as background music to effectively convey complex ideas simply and attractively.
Businesses frequently use explainer videos to introduce their offerings, educate their audiences, and drive interest or conversions. They are utilized to get attention, convey information, and promote engagement on websites, social media platforms, presentations, and various marketing channels.