A Software as a Service (SaaS) video is an advertisement video specifically created to effectively communicate the features, benefits, and value of the SaaS product to potential customers. SaaS videos typically range in length from 60 seconds to 3 minutes. SaaS videos often utilize animation, screen recordings, or a combination of both to visually demonstrate how the software works and how it can solve the target audience’s problems or fulfill their needs.
The SaaS videos are frequently used to effectively communicate the value proposition of the SaaS product, capture the viewer’s attention, build interest in the software, and encourage them to take the desired action, such as signing up for a free trial or purchasing a subscription.