A commercial video is a brief promotional video created for advertising a product, service, or brand. The typical length of commercial videos varies from a few seconds for social media ads to 15, 30, or 60 seconds for television commercials. Commercial videos are often produced with high production standards and creative storytelling strategies that effectively convey essential concepts and showcase the unique selling aspects of the product or service.
They are distributed over a variety of platforms, including television, online platforms, and social media, aiming to reach a wide audience, establish brand awareness, boost customer engagement, increase sales, and eventually encourage viewers to take a desired action, such as making a purchase or engaging with the brand.